BFCM emails that get delivered (avoiding spam!)

Discover the key strategies to make your Black Friday and Cyber Monday (BFCM) email campaigns shine! In this concise course, learn how to optimize your email marketing for these high-stakes shopping events, ensuring your messages land in the inbox and drive impressive conversions.

Course curriculum

  • 1


    • What to expect in this course

    • Sender reputation: Why it matters.

    • Best practices to improve deliverability

  • 2

    Cleaning up your audience

    • Inactive subscribers

    • Segmenting unengaged subscribers

    • Strategies for handling inactive subscribers

    • Cleaning up your audience

    • Testing less engaged subscribers

  • 3

    Warming up your audience before BFCM

    • Understanding domain & IP warm-up

    • Best practices for BFCM warming Up

    • BFCM email examples and tips for maximum sales

    • Test your email deliverability before BFCM

  • 4

    Post BFCM

    • Review your post-purchase flows

  • 5

    Wrap up

    • Course recap

    • Before you go...