Email Automation Master Class

Learn how to set up automated workflows that reach the right customers at the right time! You can use automation to send a series of emails, segment your subscribers, or perform actions like adding people to groups and updating user profiles.
Enroll for free

Course curriculum

  • 1

    Introduction to email automation

    • What is email automation?

    • Getting started with MailerLite's automation editor

    • Regular automation triggers

    • Multiple automation triggers

    • Test your knowledge

    • Email automation split test
  • 2

    The different types of automations

    • Types of automations

    • Designing automations with templates

    • Building an email welcome series

    • Test your knowledge
  • 3

    Enhancing subscriber engagement

    • Automating subscriber segmentation

    • Re-engaging inactive subscribers

    • Test your knowledge
  • 4

    E-commerce automations

    • Marketing permissions in e-commerce automations

    • E-commerce automation triggers

    • Transactional email automations

    • Test your knowledge
  • 5

    Analyzing and optimizing your automations

    • Measuring and improving your automations

    • Automation statistics and activity

    • Rearranging steps in an active workflow

    • Navigating automation history

    • Test your knowledge
  • 6

    Final quiz and survey

    • Email automation quiz

    • Before you go...