Curious about email marketing? You’re in good hands.

In this free email marketing course, you’re going to learn how to use all the features of MailerLite to kickstart your email campaigns.

You’ll work towards email marketing certification as our experts teach you the basics of growing your list, designing newsletters, building landing pages and websites, working smarter with email automation, and much more!

three young adults working on laptops outdoors

We’re offering email marketing training to show you why email marketing is the most efficient way to grow a business, whether you’re an employee, mid-career professional or a small business owner. Attend this online email marketing class at your own pace.

This course is for you if you want to:

  • Get a head start in email marketing with practical, hands-on video lessons

  • Add a valuable set of new skills in using email marketing tools such as MailerLite

  • Start a learning journey in email marketing and upgrade your skills with new courses

Course outline

MailerLite Fundamentals will take you through all the main features and teach you how to use each one.

  • 1

    Welcome!

    • Topic 1: Meet your instructor

    • Topic 2: What to expect in this course

    • Assignment

  • 2

    Lesson 1: Getting started with MailerLite

    • Getting started with MailerLite

    • Topic 1: Set up your account and get approved

    • Topic 2: Authenticate and verify your domain

    • Test your learning

  • 3

    Lesson 2: Subscriber management

    • Subscriber management

    • Topic 1: Subscriber management overview

    • Topic 2: Import subscribers

    • Topic 3: Import subscribers from Mailchimp

    • Topic 4: Use segments

    • Topic 5: Use groups

    • Topic 6: Merge subscriber lists

    • Topic 7: Edit subscribers

    • Topic 8: Remove inactive subscribers

    • Test your learning

  • 4

    Lesson 3: Email campaigns and templates

    • Email campaigns and templates

    • Topic 1: Different campaign types (regular, A/B split, auto-resend, RSS)

    • Topic 2: Create your first campaign

    • Topic 3: How to personalize your email marketing

    • Topic 4: How MailerLite automates email personalization for you

    • Topic 5: Use social media blocks in your newsletter

    • Topic 6: Use the rich-text editor

    • Topic 7: Auto resend campaigns

    • Topic 8: What is an RSS campaign

    • Topic 9: Create RSS campaigns

    • Topic 10: Create your own template

    • Topic 10: Resize your images

    • Topic 11: Track your results

    • Test your learning

  • 5

    Lesson 4: Pop-ups and embedded forms

    • Pop-ups and embedded forms

    • Topic 1: Create embedded forms

    • Topic 2: Create pop-up forms

    • Topic 3: Pop-up forms settings

    • Topic 4: Promotional pop-ups

    • Topic 5: Unsubscribe page builder

    • Topic 6: WordPress user? Install the plugin

    • Test your learning

  • 6

    Lesson 5: Landing pages

    • Landing pages

    • Topic 1: What are landing pages

    • Topic 2: Landing page overview

    • Topic 3: Using anchor blocks

    • Topic 4: Create a survey

    • Topic 5: Create a quiz

    • Topic 6: Add a custom domain to your landing page

    • Topic 7: Use A/B split testing

    • Topic 8: Landing page analytics

    • Test your learning

  • 7

    Lesson 6: Email automation

    • Email automation

    • Topic 1: What is email automation?

    • Topic 2: Automation overview

    • Topic 3: Manage workflow activities

    • Topic 4: Grow your list with freebies

    • Topic 5: Other ways to use email automation

    • Topic 5: Install the WooCommerce plugin

    • Topic 6: Use WooCommerce

    • Topic 7: Integrate Shopify store

    • Topic 8: Update: Shopify e-commerce integration

    • Topic 9: Create an abandoned cart automation

    • Topic 10: Automation analytics

    • Test your learning

  • 8

    Lesson 7: Website builder

    • Website builder

    • Topic 1: Website builder overview

    • Topic 2: Create a blog

    • Topic 3: Website settings

    • Test your learning

  • 9

    Lesson 8: GDPR

    • GDPR

    • Topic 1: Useful GDPR tools

  • 10

    Get certified

    • Graduation

    • Survey - MailerLite Fundamentals

Tanya Liebenberg

"Absolutely loved this course. Can't wait for the rest. Can't actually believe that such a valuable course was free🧡"