Cookie Policy

This Cookie Policy applies to your use of MailerLite’s ("us", "we", or "our") website www.academy.mailerlite.com and “Services” (MailerLite Academy courses provided by MailerLite pursuant to our Terms of Service), and explains what cookies are, how we use cookies, how third-parties that we may partner with may use cookies, your choices regarding cookies and further information about cookies.


By continuing to browse or use our Services, you agree that we can store and access cookies and other tracking technologies as described in this Cookie Policy.


1. What are cookies

Cookies are tiny pieces of text that are placed on your device when you visit a website meant to improve your experience. A cookie file is stored in your web browser and allows us or a third-party to recognize you on further visits, or to authorize other designated websites to recognize you for a particular purpose, such as to make your next visit easier or the Service more useful to you.


2. How and why MailerLite uses cookies

2.1. When you use our website and the Services, we may place a number of cookie files in your web browser.

2.2. We use cookies for a variety of reasons. The main purposes are: to let our website and Services operate, to enable certain functions of the Service, to identify you and your interests, to remember your preferences, to ensure that everyone who uses our website or Services has the best possible experience, to track the interests of our website visitors. 

2.3. Third-parties may serve cookies through our website and Services to provide analytics, to store your preferences and personalize your experience, to enable delivery of advertisements, including behavioral advertising and other types. The cookies set by a third-party may change from time to time and we have no control over these cookies.

2.4. We may use cookies and other tracking technologies to collect “Personal Data” (any information relating to an identified or identifiable natural person), for more information about how we process your Personal Data, please review our Privacy Policy.

2.5. The data collected by our website and / or through Cookies that may be placed on your computer will not be kept for longer than is necessary to fulfil the purposes mentioned above.

2.6. Do Not Track (DNT) is a web browser setting that requests that a web application disable its tracking of an individual user. Some web browsers include the ability to transmit these signals. Since there is no universally-agreed upon standard for what a company should do when it detects a DNT signal, MailerLite doesn’t currently process or respond to DNT signals.


3. What types and categories of cookies do we use

3.1. Types:

  • “First-party” cookies are cookies that belong to MailerLite and that MailerLite places on your device. 

  • “Third-party” cookies are cookies that another party places on your device through our website.

  • “Session” cookies are deleted from your device when you close your web browser;

  • “Persistent” cookies will remain stored on your device until deleted or until they reach their expiration date. 

3.2. Categories:

(a) Strictly necessary cookies. These cookies are crucial to a website, they are necessary to provide you with Services available through our website and to use some of its features, such as access to secure areas, login-related cookies, which we use when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. You can refuse or delete these cookies, but in this case, our website page might not function properly.

 

Hostname

Cookies

Description

Party

Duration

OneTrust

For more information about OneTrust cookies, please click here.

OptanonConsent

This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. 

First-Party

Persistent

OptanonAlertBoxClosed

This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down.

First-Party

Persistent

Google Tag Manager

For more information about Google cookies, please click here

_dc_gtm_UA-xxxxxxxx

This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. The end of the name is a unique number which is also an identifier for an associated Google Analytics account.

First-Party

Persistent

 

(b) Functionality cookies. These cookies are used to improve the performance and functionality of our websites, allow to remember the choices you make, to provide enhanced and more personal features. Functionality cookies will not track your activity on other websites. These cookies are not strictly necessary, however, without them, certain services may be unavailable.

 

Hostname

Cookies

Description

Party

Duration

MailerLite

split

This cookie is set by MailerLite and is used to test a new single page checkout to increase conversions on your landing pages.

First-Party

Persistent

 

(c) Performance (analytical) cookies. These cookies help improve the way a website and Service work. They may measure usage of our website, track things, such as how long you spend on the site and the pages that you visit. For example, performance (analytical) cookies may show the most frequently visited pages, help to record any difficulties with a website and show whether advertising on a website is effective or not. Performance (analytical) cookies do not collect Personal Data and all the information that is collected by these cookies is aggregated and anonymous.

 

Hostname

Cookies

Description

Party

Duration

Google Analytics

For more information about Google cookies, please click here

_ga

This cookie name is associated with Google Analytics and is used to distinguish users.

First-Party

Persistent

_gid

This cookie name is associated with Google Analytics and is used to distinguish users.

First-Party

Persistent

_gat

This cookie name is associated with Google Analytics and it is used to throttle the request rate - limiting the collection of data on high traffic sites.

First-Party

Persistent

Google

For more information about Google cookies, please click here.

_gclxxxx

This cookie is Google conversion tracking cookie and it allows us to count visits and traffic sources, so we can measure and improve the performance of our site.

First-Party

Persistent

Thinkific

For more information about Thinkific cookies, please click here.

_thinkific_session

This Thinkific cookie is used to store the authentication for the user’s session.

First-Party

Session

 

(d) Advertising (targeting) cookies. These cookies are used to deliver adverts which are more relevant to you and your interests while also limiting the number of times you see the same advert on a website. These cookies record your visit to the website, the pages you have visited and the links you have followed. We may also share this information with third-parties for this purpose. Several partners advertise on our behalf and affiliate-tracking cookies simply allow us to see if our Customers have come to the website through one of our partner sites so that we can credit them appropriately, and where applicable, allow our affiliate partners to provide any bonus that they may provide you for making a purchase.

 

Hostname

Cookies

Description

Party

Duration

MailerLite

visitor_id

This cookie is set by MailerLite and is used to append a unique identifier for a website visitor, used for tracking purposes.

First-Party

Session

Bing Ads

For more information about Bing Ads cookies, please click here

MUID


This is Microsoft User Identifier tracking cookie used by Bing Ads.

Third-Party

Persistent

_uetsid

This Bing cookie is used to determine what ads should be shown that may be relevant to the end user perusing the site.

First-Party

Persistent

Facebook Custom Audience

_fbp


This Facebook cookie is used to distinguish and keep track of your unique users.

First-Party

Persistent

Facebook Impressions

For more information about Facebook cookies, please click here

fr

This Facebook cookie is used to deliver, measure and improve the relevancy of ads.

Third-Party

Persistent

Google

For more information about Google cookies, please click here

NID

This Google cookie is used to help optimize ads on Google properties, like Google Search. 

Third-Party

Persistent

Google Tag Manager

For more information about Google cookies, please click here.

_uetvid

This Google Tag Manager cookie is used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

First-Party

Persistent

Twitter

For more information about Twitter cookies, please click here.

personalization_id

This Twitter cookie is set due to Twitter integration and sharing capabilities for the social media.

Third-Party

Persistent

 

4. What are your choices regarding cookies

4.1. If you would like to delete cookies or instruct your web browser to delete or refuse cookies, you could visit the help pages of your web browser. Please note, if you delete cookies or refuse to accept them, you might not be able to use all of the features that we offer, store your preferences and our website pages might not display properly. Therefore, it is recommended that you do not disable cookies. You can learn more about cookies:

4.2. All of the major browsers offer tips and guidance for managing the cookies that are available on your browser. For your convenience, we have provided links to the cookie management page for the most popular web browsers:


5. Changes

MailerLite reserves the right to change this Cookie Policy at any time and if we decide to change it, we will post these changes on this page. All changes are effective immediately upon posting and we suggest that you check this Cookie Policy periodically.


6. Contacting MailerLite

If you have any questions about our Cookie Policy, please contact us any time via email: legal@mailerlite.com.